As a child, every Wednesday at school, we could bring in a craft project from home to show in assembly. I brought something every week until one day, I wasn’t allowed to present because I had shared too many times before. I remember feeling upset. It wasn’t just about showing my work, it was about revelling in the process of creation and sharing something I was proud of.

That love for the process of design drives my work today. I thrive in ambiguity and think in systems, not just screens; connecting the dots between products and people to create scalable experiences.